Brand Companies Sales and Business Law Essay Example | Topics and Well Written Essays - 750 words

Brand Companies Sales and Business Law - Essay Example For companies to adapt and adjust their own brand messages, when consumers share the information produced, brand managers need to devise new strategies meant to rectify any dissatisfaction. Moreover, consumers expect brands to be honest and be transparent in their communications. When discovered, the misleading brands will be punished by consumers. As much as a product might meet the federal standards, some consumers may sue the company citing allergic reactions or other negative effects because of the misleading labeling. In case the particular consumer suing is able to prove the negative effect arising from the misleading labeling, the company will end up using a lot of money, if they decide to settle out of court to avoid further bad publicity.   The court decision is bad for the company as obviously, there is the bad publicity and it might lead to a decrease in sales for a certain product or even in all their products, as consumers will question their honesty in all their produ cts, regardless of meeting the federal standards (Herbst, Kenneth, Hannah & Allan 297). Brand equity is one of the most valuable assets a company possesses. One popular strategy that companies use to build and leverage equity is using brand extensions that launch new products with the original brand names, in this case Coca Cola. Successful extensions can provide benefits, such as reducing cost of introduction, gaining distribution and customer trial and minimizing the risk of new product failures.

Asthma Research Paper Example | Topics and Well Written Essays - 1000 words

Asthma - Research Paper Example An individual finds it extremely strenuous to take air in and out of the lungs during an asthma attack. This is because the inner layer of the tubes conveying air between the throat and lungs become swollen to some extent closing the airway (5). There is also increased secretion of mucus, which further serves to narrow the airway. The inflamed airway is sensitive to a number of substances, which causes asthmatic patients to be extremely allergic to various substances. The precise cause of asthma is unknown; however, researchers believe that there is an interaction of some genetic and environmental factors, which bring about asthma. This usually happens during the early stages of development. Statistics show that about 23 million Americans have asthma, 7 million of them being under the age of eighteen years (Murphy 7). The genetic and environmental factors that cause asthma include atopy, childhood respiratory infections, contact with airborne allergens, having asthmatic parents, and contact with some viral illnesses during infancy or early childhood as the immune system is developing (What Is Asthma? - NHLBI, NIH). Atopy is the hereditary propensity of developing asthma. The Hygiene Hypothesis tries to explain the causes of asthma by suggesting that reduced exposure to various childhood ailments due to the highly hygienic Western lifestyle affects children’s immune systems, making them more prone to atopy and asthma. There is no known cure for asthma and the ailment can erupt at any time despite the patient feeling fine. It is, therefore, imperative to treat symptoms as soon as one notices them to prevent the progression of a mild attack into a strong attack. Consequently, one needs to know asthma symptoms to recognize them. The most common signs of asthma are wheezing, coughing, shortness of breath, and chest tightness (What Is Asthma? - NHLBI, NIH). However, possessing these signs does not always mean that a person has asthma. Hence, a person displayin g these symptoms needs to see a doctor for proper diagnosis using the lung function test and a physical examination. Many things set off or aggravate asthma conditions including allergens derived from dust, mold, pollen, animal fur, and cockroaches. Cigarette smoke, dust, and sprays also contain irritants that can spark asthma attacks. Viral infections of the upper respiratory tract, for example, colds, some medications (nonsteroidal anti-inflammatory drugs and nonselective beta-blockers), and sulfites present in foodstuffs and beverages also trigger asthma attacks (What Is Asthma? - NHLBI, NIH). Vigorous physical activity such as exercises may also worsen the symptoms of asthma. Other health conditions e.g. â€Å"a runny nose, sinus infections, reflux disease, psychological stress, and sleep apnea† make the management of asthma more challenging and ought to be treated, as well (What Is Asthma? - NHLBI, NIH). The identification of asthma relies on medical and family histories , test results, and a physical examination. The establishment of medical and family histories involves determining the frequency and severity of asthma symptoms. It is also imperative to determine the exact periods of the attacks, for example, certain times of the day or seasons of the year. Physical examination involves the doctor looking out for asthma signs such as â€Å"wheezing, a runny nose, swollen nasal passages and allergic skin conditions such as eczema†