Brand Companies Sales and Business Law Essay Example | Topics and Well Written Essays - 750 words

Brand Companies Sales and Business Law - Essay Example For companies to adapt and adjust their own brand messages, when consumers share the information produced, brand managers need to devise new strategies meant to rectify any dissatisfaction. Moreover, consumers expect brands to be honest and be transparent in their communications. When discovered, the misleading brands will be punished by consumers. As much as a product might meet the federal standards, some consumers may sue the company citing allergic reactions or other negative effects because of the misleading labeling. In case the particular consumer suing is able to prove the negative effect arising from the misleading labeling, the company will end up using a lot of money, if they decide to settle out of court to avoid further bad publicity.   The court decision is bad for the company as obviously, there is the bad publicity and it might lead to a decrease in sales for a certain product or even in all their products, as consumers will question their honesty in all their produ cts, regardless of meeting the federal standards (Herbst, Kenneth, Hannah & Allan 297). Brand equity is one of the most valuable assets a company possesses. One popular strategy that companies use to build and leverage equity is using brand extensions that launch new products with the original brand names, in this case Coca Cola. Successful extensions can provide benefits, such as reducing cost of introduction, gaining distribution and customer trial and minimizing the risk of new product failures.

Asthma Research Paper Example | Topics and Well Written Essays - 1000 words

Asthma - Research Paper Example An individual finds it extremely strenuous to take air in and out of the lungs during an asthma attack. This is because the inner layer of the tubes conveying air between the throat and lungs become swollen to some extent closing the airway (5). There is also increased secretion of mucus, which further serves to narrow the airway. The inflamed airway is sensitive to a number of substances, which causes asthmatic patients to be extremely allergic to various substances. The precise cause of asthma is unknown; however, researchers believe that there is an interaction of some genetic and environmental factors, which bring about asthma. This usually happens during the early stages of development. Statistics show that about 23 million Americans have asthma, 7 million of them being under the age of eighteen years (Murphy 7). The genetic and environmental factors that cause asthma include atopy, childhood respiratory infections, contact with airborne allergens, having asthmatic parents, and contact with some viral illnesses during infancy or early childhood as the immune system is developing (What Is Asthma? - NHLBI, NIH). Atopy is the hereditary propensity of developing asthma. The Hygiene Hypothesis tries to explain the causes of asthma by suggesting that reduced exposure to various childhood ailments due to the highly hygienic Western lifestyle affects children’s immune systems, making them more prone to atopy and asthma. There is no known cure for asthma and the ailment can erupt at any time despite the patient feeling fine. It is, therefore, imperative to treat symptoms as soon as one notices them to prevent the progression of a mild attack into a strong attack. Consequently, one needs to know asthma symptoms to recognize them. The most common signs of asthma are wheezing, coughing, shortness of breath, and chest tightness (What Is Asthma? - NHLBI, NIH). However, possessing these signs does not always mean that a person has asthma. Hence, a person displayin g these symptoms needs to see a doctor for proper diagnosis using the lung function test and a physical examination. Many things set off or aggravate asthma conditions including allergens derived from dust, mold, pollen, animal fur, and cockroaches. Cigarette smoke, dust, and sprays also contain irritants that can spark asthma attacks. Viral infections of the upper respiratory tract, for example, colds, some medications (nonsteroidal anti-inflammatory drugs and nonselective beta-blockers), and sulfites present in foodstuffs and beverages also trigger asthma attacks (What Is Asthma? - NHLBI, NIH). Vigorous physical activity such as exercises may also worsen the symptoms of asthma. Other health conditions e.g. â€Å"a runny nose, sinus infections, reflux disease, psychological stress, and sleep apnea† make the management of asthma more challenging and ought to be treated, as well (What Is Asthma? - NHLBI, NIH). The identification of asthma relies on medical and family histories , test results, and a physical examination. The establishment of medical and family histories involves determining the frequency and severity of asthma symptoms. It is also imperative to determine the exact periods of the attacks, for example, certain times of the day or seasons of the year. Physical examination involves the doctor looking out for asthma signs such as â€Å"wheezing, a runny nose, swollen nasal passages and allergic skin conditions such as eczema†

Graduation Speech: Dont Let Them Crush Your Dreams :: Graduation Speech, Commencement Address

Twelve years ago we started a journey. Today marks the end of that journey, and the beginning of another. For some, the road getting here was smooth. For others, the road was rough. But today, we leave all of those rough times behind us. We all set a goal, and now we have all achieved it. We have succeeded. Those of us who have made it here tonight have passed an immensely crucial milestone in our lives. From this point on our lives are entirely up to us. We have the power to become whatever we want, and to do anything we want to. Remember that every day, every hour, and every second which passes is what you make of it. From our last four years at Stanwood High, we have learned some sensible lessons. The first of which is that for every action we take, there will be consequences, good and bad. The discipline we encountered from the hands of the administrators was often swift and resolute. Secondly, we have all had friendships which weren't cemented in stone. In the future, don't be fooled by "pretend friends" as they tend to take advantage of you. In the famous words of our high school principal, Mr. Smith, "Don't bring drugs or alcohol to Stanwood High School." Drugs and alcohol will only get you in trouble. In the days ahead, we will encounter obstacles which must be hurdled. Do not succumb to these roadblocks and do not be fooled by detours. Remember, if something sounds too good to be true, it probably is. Always remember that if you make a decision by yourself, you are solely responsible for the outcome. And one last word of wisdom, people will always try to stand in the way of your dreams. Whether it's your cruel boss, or a jealous person, you must learn to get past them, or else they will always try to bring you down.

Ethical Decisions Essay

The purpose of this paper is to demonstrate how a salesman, Joe Smith, uses the common good approach to make an ethical decision in making a possible uniform sale between UWEAR and Peninsula Hotels, Bill Batesman, CEO. Joe Smith has been reprimanded the year before when he signed the contract with Peninsula Hotels because the price he offered was so low. He has to bid so low because his competitor THREADS4U was a very shrewd bidder (Virtual Classroom-CTUO). This year the competitor, THREADS4U has offered Bill Batesman a 10% less bid than Joe Smith, UWEAR. Bill and Joe have also gained a personal friendship as they have done business with each other. Bill is considering to take the discounted bid with THREADS4U and Joe is desperate to save the contract with Peninsula Hotels. The contract with Peninsula Hotels is over 50% of Joe’s sale’s territory. He needs to gain approval from the management team with UWEAR to discuss the negotiations allowed (Virtual Classroom-CTUO). Who are the stakeholders in this situation? Stakeholders are those individuals, group or organization that has interest or concern in an organization. They can affect or be affected by the organization’s actions, objectives and policies. Not all stakeholders are equal. A company’s customers are entitled to fair trading practices, but they are not entitled to some consideration as the company’s employees (Business Dictionary, 2013). The stakeholders involved within this sales contract between Joe Smith and Bill Batesman are Joe Smith, salesman, management team, and employees of UWEAR. What are the responsibilities of each stakeholder to the company? Joe’s responsibility as a sales person is to secure business which adds to the company’s viability. The management team is to take the income for the business and insure profitability so employees can be retained and for shareholders to receive dividends (Clawson 2012). Employees have the responsibility of completing tasks assigned to insure quality and viability for the company. Four ethical responsibilities for each stakeholder. Joe’s ethical responsibility is to represent the company with a professional and ethical attitude. He is to make an ethical business decision based on the common good for viability of the company. He should use the common good ethical theory as a basis for all a sales decisions, as each sale affects the entire community of the UWEAR. He has a responsibility to share all necessary items that could factor the sale in a positive or negative manner (MUSE, 2010). The management team of UWEAR has the responsibility to organize the policies for all ethical decisions made by all employees. They should set projections to meet budgeted revenues to run the company. They are responsible to control expenditures for the company to reach projected profit (Watkins and MUSE). The management team has an ethical decision to work to peak performance to meet the ethical goals for the company. The employees are responsible for completing the task assigned to see that the company is profitable. They are to meet their job description according to the company’s standards. They are to represent the company with a professional and ethical attitude, as well. Employees need to realize all they do is for the common good of the company. Responses of Stakeholders Each stakeholder should respond with keeping the common good theory as a focus to obtain the goals as a team. Joe needs to understand ethics are about making choices that may not always feel good or seem like they benefit you, but are the right choices to make. They are the choices that are examples of model citizens and examples of the golden rules (Curry). His decision involves the entire business of UWEAR as all employees are looking at possible cuts and layoffs due to economic strains after a merger between UWEAR and PALEDENIM. The management team should respond as having the main focus of making profit for the company to meet the day to day expenses needed to run the company. As the employees should be concern by making sure the tasks assigned to make the product/items sold by UWEAR is presentable with quality for Joe to sale, as well as, the customer service provided after the sales contract is obtained. Joe’s proposal and support for proposalJoe needs to propose to the management team after merging with PALEDENIM there are additional items of a different quality he could offer to Peninsula Hotels and still be able to offer a reasonable quote. He needs to support his proposal by showing a list of additional items compared to last year’s contract UWEAR now offers at a lower cost, but feels Bill Batesman would be satisfied with the quality of uniform and product. He can inform them he has spent quality amount of time getting to know Bill since the contract is 50% part of his sales region. Spending this quality time with him has opened opportunities to discuss items further and you feel Bill would see the items as a positive means to and could show him how he could save. He could also, look at the turn-around-time of how the time of purchase compared to competitors meeting the same time of delivery, etc. Joe needs to demonstrate how a lower price could open other doors for new business which would could mean he would expand just by making an offer to Peninsula Hotels. Conclusion Joe, the management team, and employees of UWEAR need to build a program in how to deliver a common good as a team using ethical decisions. Each member of UWEAR needs to be aware of the policies of the company and meet the requirements within each department so profit can be the main goal for the company. If all parties have the common goal of profitability, in reality means quality of product and service, as well, even though it is managed by the management team Joe could obtain sales beyond Peninsula Hotels. Peninsula Hotels may be offered a lower price, but could mean Joe Smith needs to obtain additional clients to meet the profit goal set by management of UWEAR. The new merger could be what the public is looking for, but the company needs to have a reputable client to build a quality reputation for UWEAR. References Business Dictionary, 2013. http://www.businessdictionary.com/definition/stakeholder.html. Web Finance, Inc. Clawson, James G. (2012). Level three leadership: getting below the surface. (5th ed.). One Lake Street, Upper Saddle River, New Jersey: Pearson Education, Inc. Curry, Myron. Business Ethics Article: Ethics in the Workplace. http://www.business-arketing.com/article-businessethics.php My Unique Student Experience, M.U.S.E. (2010). Theories and Ethics. Approaches to Ethical Decision Making. Colorado Technical University Online. https://campus.ctuonline.edu/ courses/INTD670-X/p1/hub1/9206.pdf. Career Education Corporation. My Unique Student Experience, M.U.S.E. (2010). Theories and Ethics. Manager as a Leader. Colorado Technical University Online. https://campus.ctuonline.edu/courses/INTD670-X/p1/hub1/9206.pdf. Career Education Corporation. Virtual Classroom, 2013. INTD670-1303B-03, Leadership and Ethical Decision Making. Dr. Edward Goold. Colorado Technical University Online. Watkins, Michael D. (2009). Harvard Business Review: How Managers Become Leaders. June, 2012. Vol. 90 (6). pp 64-72.

Thermal Properties of Glass Transition

Fiber reinforced polymer composites are often used as structural components that are exposed to extremely high or low heats. These applications include: Automotive engine componentsAerospace and military productsElectronic and circuit board componentsOil and gas equipment The thermal performance of an FRP composite will be a direct result of the resin matrix and the curing process. Isophthalic, vinyl ester, and epoxy resins generally have very good thermal performance properties. While orthophthalic resins most often exhibit poor thermal performance properties. Additionally, the same resin can have vastly different properties, depending on the curing process, curing temperature, and time cured. For example, many epoxy resins require a post-cure to help reach the highest thermal performance characteristics. A post-cure is the method of adding temperature for a duration of time to a composite after the resin matrix has already cured through the thermosetting chemical reaction. A post cure can help align and organize the polymer molecules, further increasing structural and thermal properties. Tg - The Glass Transition Temperature FRP composites can be used in structural applications that require elevated temperatures, however, at higher temperatures, the composite can lose modulus properties. Meaning, the polymer can soften and become less stiff. The loss of modulus is gradual at lower temperatures, however, each polymer resin matrix will have a temperature that when reached, the composite will transition from a glassy state to a rubbery state. This transition is called the glass transition temperature or Tg. (Commonly referred to in conversation as T sub g). When designing a composite for a structural application, it is important to make sure the FRP composites Tg will be higher than the temperature it might ever be exposed to. Even in non-structural applications, the Tg is important as the composite can change cosmetically if the Tg is exceeded. Tg is most commonly measured using two different methods: DSC - Differential Scanning Calorimetry This is a chemical analysis which detects energy absorption. A polymer requires a certain amount of energy to transition states, much like water requires a certain temperature to transition to steam. DMA - Dynamic Mechanical Analysis This method physically measures stiffness as heat is applied, when a rapid decrease in modulus properties occurs, the Tg has been reached. Although both methods of testing the Tg of a polymer composite are accurate, it is important to use the same method when comparing one composite or polymer matrix to another. This reduces variables and provides a more accurate comparison.

Effective Communication Skills Essay - 1144 Words

Listening is a vital element of communication and it is very much different from hearing sense of human. A meaningful communication requires both a good listener and a speaker. However, the effect of a listening style may vary depending on the occasions and situations a listener is in. Sometimes, speaker exhibit ineffective style such as defensiveness, ambushing, pseudo-listening, stage hogging and selective listening in their communication tracks. I am a good listener because I pay my whole attention to the speaker commentswho comes to me so they can be heard. People like to know they have been heard and I can do that job very well but hearing and truly listening are two different things. In my opinion, listening engage you to†¦show more content†¦Thus, I attend my speaker with my full concentration as they speak, overcoming distractions and even going so far as to forgive a speakers poor communication skills. Simply by paying attention, I can build an unspoken rapport with my speaker. Paraphrasing is another element essential in the good listening habits. I try to make sure in gathering input from the speaker or loosely summarize whatalready have said in order to feel them they have been listened. Paraphrasing also urges a speaker to clarify his comments as well as permitting him to know that these comments have been heard. Understanding often involves emotion of a good listener. I consider a job well done if it allows the speaker to become slightly uninhibited during the communication process because if speakers are being criticized by a listener, they show inhibition while speaking in the conversation. By expressing empathy and understanding while listening requires flexibility, I encourage them to be candid while expressing their emotions. I involved myself in their conversation as I express I am in their shoes so they feel more candid as they speak. I feel that speaker should have freedom to express themselves completely before attempting to interrupt for comments or questions regarding what they are saying. This again requires understanding and patience from a good listener. Interrupting a speaker is likely to be a interpreted as a sign of rudeness. AccordingShow MoreRelatedEffective Communication And Communication Skills Essay1146 Words   |  5 Pagestogether as a team to collaborate, delegate and consult. In order for this team effort to be effective, good communication skills must exist between medical professionals. Many times, messages can be altered and interpreted differently; if the conditions for transmission barriers develop. External barriers and internal barriers, such as confusion and mental status can hinder effective communication. Communication can be both verbal and nonverbal, and it is important to understand that different culturesRead MoreCommunication Skills For Effective Communication929 Words   |à ‚  4 Pages Based on your examples from each principle of effective communication (General, Interpersonal and Written), describe the potential barriers (problems) to effective communication in the presentation, as well. Remember to state the problem and then how this can affect communication. Introduction I am going to describe how communication skills are used effectively in the presentation. General Communication Skills General communication skills are a way of expression or exchanging ideas and thoughtsRead MoreCommunication Skills : Effective Communication1656 Words   |  7 Pages Communication Skills Effective communication skills The health and social worker must be able to communicate effectively with a wide range of patients or clients. Babies Adolescents Young adults Older people Other health worker Doctors Nurses Teachers Police Social workers There are mainly three types of communication skills: Verbal Non verbal Written Communication can take many forms. Lack of effective communication between the care workerRead MoreEssay on Effective Communication Skills1315 Words   |  6 Pagesto becoming an effective leader is to develop effective communication skills. Communication is the transmission of meaning from one person to another or to many people, whether verbally or non-verbally (Barrett, 2006). Effective communication enables leaders to lead. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to covey. As a leader, studying the communication process is important. Communication skills, including the abilityRead MoreEssay on Effective Communication Skills1308 Words   |  6 PagesHowever, what is often overlooked is the value of possessing effective communication skills to build relationships among one’s peers and leaders. For without the possession of effective communication skills one may find it difficult to not only succeed but also advance in the work place. Specifically in the field of education, where leaders are faced daily with challenging tasks, commitments, and deadlines, having effective communication skills is detrimental in creating a positive school climate inRead MoreEffective Communication Skills Are Important905 Words   |  4 PagesEffective communication skills are important no matter who an individual is talking to, but they are vital when it comes to talking to someone who has either been a victim or a witness of a crime. A victim is at their most vulnerable state so they need to be talked to delicately and have support. Often times, witnesses of a crime are overlooked and are not questioned and they may have valuable information that could help a victim recover from the crime and give them justice. Communication in victimologyRead MoreEffective Communication And Interpersonal Skills942 Words   |  4 Pagesleadership skills have â€Å"the ability to influence others, through effective communication and interpersonal skills† (American Sentinel University). Commonly, directors and senior nurse managers are confined to a different schedule than bedside nurses; working outside of clinical practice and patient interaction and focusing primarily on addressing organizational issues, increasing morale and productivity among staff all while increasing the quality of patient care. Effective communicati on and the abilityRead MoreEssay on Skills for an Effective Communication1261 Words   |  6 Pagesability to connect with others by exchanging ideas and feelings both verbally and non-verbally. Verbal communication can consist of spoken conversations (face to face or phone calls) or written messages (letters, emails newsletters). Non-verbal communication includes facial expressions, body language, eye contact, tone and pauses and is less direct but just as important. Good communication skills are essential for anyone working in the early childhood industry, because being able to communicate effectivelyRead MoreGuidelines For Effective Communication Skills1867 Words   |  8 PagesApply Effective Communication Skills in Nursing Practice ESSAY Name: Maree Bolba D R A F T COMMUNICATION Define â€Å"Communication.† Communication is an interactive process where an individual transmits a message to another individual or a group. ‘Human communication is an ongoing dynamic series of events in which meaning is generated and transmitted.’ (Potter Perry, 2000 pp 271) In saying so there are two main factors when communicating, them being the verbal or non-verbalRead MoreApply Effective Communication Skills6081 Words   |  25 Pagesat least five factors that could contribute to the success of a team. - Effective communication -Constructive criticism -Focus on the issues/goals -Working within the rules/policies -Active listening 3. Suggest at least five factors that could hinder the development of an effective team. - Unclear Goals - Conflicts between personalities - Interactions between team members (lack of quality) - Poor Communication - Unclear roles within the group dynamics. Activity 2.5 You have been

Dystopian Societies Essay - 886 Words

A dystopia the darkest form of government, a utopia gone wrong, a craving for power, struggling for fewer rules. The dystopia is factual the worst possible form of a government. Its the struggle to be so perfect that it fails. There are typically two types of dystopias first a monarchy. A monarchy is a group of people controlled by a king or queen, and they make every last decision. What they want they get. A monarchy is typically born like this example from lord of the flies. â€Å"He became absorbed beyond mere happiness as he felt himself exercising control over living things. He talked to them, urging them, ordering them(Golding 58). This shows that a monarchy starts by one just taking over from the start rather than being a†¦show more content†¦The people are left starved with no food or money having to bask in the king glory and power. An example of that would be Louis XIV. He let the French starve and rot away with no food and no money while he was bathed in riches w ith a million square foot palace made out of gold. He led the French to a revolution, a revolution so large it changed the way we look at monarchies. Its not at all like the king cares about the people. If he does he may have bad ideas and the entire city with collapse. The monarchs of Brunei, Oman, Qatar, Saudi Arabia and Swaziland appear to continue to exercise more political influence than any other single source of authority in their nations, either by constitutional mandate or by tradition (Monarchy). Monarchys are bad but communism is worse, but does one person also have full control in a left dystopia. Communism the worst kind of government, like your being watched every step of the way there is no freedom, no democracy all mind games. Its just too hard to live in if you know what their doing, if you speak up in a negative way to the government its off to the prison camps. North Korea supposedly has 6 known prison camps with hundreds of thousands of people with most of them done nothing wrong. North Korea and countries like it will do anything to keep it utopia status in the minds of their people. In essence its a utopia gone wrong, they makeShow MoreRelatedThe Giver As A Dystopian Society759 Words   |  4 PagesIn today’s society there are many authors who write dystopian novels. They write these novels to give knowledge and to tell how our world is very different from dystopian life. Lois Lowry shows readers how people can suffer in dystopian society. In The Giver, Jonas’ community appears to be a utopia, but in reality it is a dystopia because everyone is under the illusion that there is freedom, dehumanization, and their strict regulations. The Giver is considered as a dystopian society because everyoneRead MoreThe Downfall Of A Dystopian Society1588 Words   |  7 PagesRobert’s statement reminds all of a weak dystopian society, fragile enough to break by one individual. In the dystopian novel, Delirium by Lauren Oliver, major motion picture Divergent directed by Neil Burger as well as written by Veronica Roth, and published journal How power corrupts leaders written by Dr. Ronald E. Riggio one sees how a single catalyst leads to the downfall of the entire society. In all three works, one sees the collapse of a dystopian society is a result of the triumph of love, theRead MoreOppression in Dystopian Societies1154 Words   |  5 PagesDystopian societies shown in George Orwell’s 1984 and Kurt WImmer’s Equilibrium present the readers with a state of society where everything is totalitarian and environmentally corrupt. Through the Government’s methods of control, the citizens lose their indiv iduality and freedom. Acts of fear and oppression though technological advancements in both 1984 and Equilibrium evoke Oceaninans to trust the higher forms of authority to protect them, and make them feel safe. 1984 and Equilibrium portray aRead MoreIs The Giver A Dystopian Society827 Words   |  4 Pages- an intense feeling of deep affection. As I began to think, is the giver a dystopian or utopian society, I immediately jumped to the conclusion. The giver is obviously a dystopian society, they have absolutely no rights whatsoever. But then I began to think, how I was going to fight for it. This was a bit more of a challenge to answer, because this community really shows all the characteristics of a utopian society. However, my heart really tells me that I could never fight for something thatRead MoreDystopian Society Essay1214 Words   |  5 Pages Consilience between society and its government requisites a veto of propaganda ploys which separate politics and the populace as two disparate entities. Examination of Henry Reynold’s monograph memoir Why Weren’t We Told in contrast with Thomas More’s political meditations in Utopia and Vladimir Bortko’s 1988 film adaptation of Heart of a Dog reveals how composers shape their audience’s political perspectives in support of pellucid law and order. The three texts conclude on a collective consensusRead MoreGattaca Is A Dystopian Society1330 Words   |  6 Pagesdifferent than yourself as ‘the other’. The outcast, the lesser, those that you do not need to worry yourself about because they are beneath you. This is an attitude that has been infecting human society as a whole for a long time. Gattaca, for all its advances and appearances of Utopia, is actually a dystopian future that is even more divisive than anything that exists in real ity and exists as a cautionary tale of what can happen when discrimination is allowed to grow out of hand. One of the mostRead MoreDystopian Society Essay1882 Words   |  8 PagesThe United States: Movements Toward a Dystopian Society The destruction of nature, increase in the pollution across the globe, constant surveillance upon everyone, and the inability to have the freedom to search what you would like on electronic devices. This action will result if the cautionary text, Fahrenheit 451, is not utilized to locate and withdraw flaws in our own modern and developing North American society. Despite the date of the text, the messages displayed can directly correlate toRead MoreThe Dystopian And Utopian Society873 Words   |  4 PagesThis book is set in a futuristic dystopian/utopian society. Based on the descriptions in the text, the place where Jonas lives seems to be a fairly small community. The community is by a river, as it often mentioned in the plot (at one point, a four year old boy name Caleb drowns in the river). There are various places within the community, such as the House of Old, the Rehabilitation Centre, the Auditorium (where public events are held, such as the ceremony of twelves), and various family unitsRead MoreEssay of Dystopian Societies #21154 Words   |  5 PagesDystopian Societies Human vegetables, all controlled by the eights of their technology, all unaware of the real problems around them; a dystopian society. Farhenheit 451 and The Island, two stories that share this wretched theme. But both stories each have a character that questions it all. They both go against what others say. They followed what their hearts had to say, and thought for themselves. With no literature for Guy Montag in Farhenheit 451 and the longing for freedom for Lincoln 6-EcoRead More1984 Dystopian Society Essay1164 Words   |  5 Pageslittle freedom to express their own opinions. This is because dictators create societies that they feel are supreme. In order to have an almighty society, each person has to think and behave the same. George Orwell created a dystopian society, Oceania, where the government was controlled by Big Brother. Winston Smith, the main character, slowly realized that the Party, or the government, was manipulating their society to make the Party immortal. Wins ton presumably wanted to stand up for his beliefs